Watch a brand strategist rebrand her own brand
(in real time)

Everyone loves a good before-and-after. But what about everything in between? Get a rare, totally unfiltered, behind-the-scenes look at what happens when a brand strategist takes on her most terrifying client– herself.

The Branding Psychologist has served me well. I’ve loved having it, playing with it, and growing it over the last few years. But a new friend, a throwaway comment, and a lot of late-night panic research brought me to the conclusion that it’s time to rebrand.

Here’s what I’m sharing:

  • The what, the why, and the how

  • All my decisions, all my doubts, and the strategy stringing everything together

  • The curveballs that come up and how I get around them

  • Who I go to for help

It’s a masterclass in creating something amazing from the mess.
And you can have a front row seat. For free.