The client files
Every file in this archive started the same way: a brand in critical condition. Messaging misaligned. Voice diluted. Identity drifting.
Inside you’ll see what happens when strategy meets psychology (and a little bit of spite): brands rebuilt so clearly they get tattooed on skin, trademarked in court, and remembered long after the campaign ends.
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File No xxx - [Client Name]
The Identity Gap: [1 sentence problem]
Dept Intervention: [1 sentence solution/service]
The Shift: [1 sentence outcomes] -
File No xxx - [Client Name]
The Identity Gap: [1 sentence problem]
Dept Intervention: [1 sentence solution/service]
The Shift: [1 sentence outcomes] -
File No xxx - [Client Name]
The Identity Gap: [1 sentence problem]
Dept Intervention: [1 sentence solution/service]
The Shift: [1 sentence outcomes] -
File No xxx - [Client Name]
The Identity Gap: [1 sentence problem]
Dept Intervention: [1 sentence solution/service]
The Shift: [1 sentence outcomes]
WANT YOUR BRAND on FILE?
Every case here started with a brand that felt stuck. Messy messaging, misaligned voice, or an identity that wasn’t pulling its weight.
The Dept doesn’t just clean that up. We rebuild brands so sharp they get tattooed, trademarked, and talked about.
NOT READY TO OPEN A FILE?
Start with open-access Dept resources– free audits, strategy tools, and psychology-led frameworks you can put to work today.